This fishing lure manufacturer is renowned for being the original inventor and sole manufacturer of a special niche world-famous fishing lure designed to attract a variety of saltwater fish.  In addition to their flagship lures, they also offer a variety of other fishing products, including surf, crab, sand flea, and trolling lures, jigs, daisy chains, and more.

The company owns its tooling and manufactures all products in the USA.  Over $100,000 of tooling and equipment is included.

Retail outlets include their websites and long-term relationships with Bass Pro and Cabela's.

The company operates out of the seller’s home and needs to be relocated.  Space required for a new buyer would include approximately 100 SF of office space, 100 SF of assembly/packing space, 170 SF of storage space, and 130 SF of painting space.  A total of 500 SF should be sufficient to maintain the present operations.

Opportunities for a buyer:

1. Add new products and services. The seller has a list of suggestions.
2. Increase marketing (internet advertising, Google Ads, TikTok, etc.). The seller relies solely on customers finding them online or at Bass Pro and Cabela’s.
3. Increase trade-show presence and direct selling to retailers.