Small Business Saturday is a day dedicated every year to support and celebrate small businesses across the United States. Started in 2010 by American Express it is celebrated on the Saturday after Thanksgiving to encourage consumers to get out and shop at their local neighborhood stores. This annual event takes place between Black Friday and Cyber Monday to help small business owners capitalize from the holiday shopping season.

Small Business Saturday is being promoted by American Express using the hashtag #smallbizsaturday. Since it started in 2010 US consumers have reportedly spent nearly $140 billion on the Small Business Saturdays combined, last year consumer spending had reached $ 19.8 billion on Small Business Saturday.

Click here for a link to the full article by Samson Haileyesus, published in Small Business Trends on November 12, 2021.

Steve Niehaus, MBA, CBI, CM&AP

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239.565.3171