When selecting a business broker to assist you in selling a business, there are a few key things you should consider:

1. Experience: Look for a broker who has experience in selling businesses similar to yours in size, industry, and complexity. Ask about their track record and how many successful transactions they have completed.

2. Knowledge of the market: Your broker should have a deep understanding of the market conditions, the competitive landscape, and the current trends in your industry. They should be able to provide you with insights into the valuation of your business and help you set realistic expectations for the sale.

3. Professionalism: Your broker should be professional and ethical in their dealings with you and potential buyers. They should have a strong work ethic, be responsive to your needs, and have excellent communication skills.

4. Marketing expertise: Your broker should have a solid marketing strategy to attract qualified buyers. They should have a comprehensive plan that includes online advertising, direct contact campaigns, and networking with other professionals in your industry.

5. Negotiation skills: Your broker should have strong negotiation skills to help you get the best possible price for your business. They should be able to handle any conflicts that arise during the negotiation process and work to find a win-win solution for both parties.

6. Confidentiality: Your broker should understand the importance of confidentiality when selling a business. They should have processes in place to ensure that sensitive information is only shared with qualified buyers and that the sale is kept confidential until it is officially announced.

7. Compatibility: Finally, it is important to choose a broker who you feel comfortable working with. Look for someone who listens to your needs, is responsive to your questions, and is someone you trust to represent your interests throughout the sales process.